Search Engine Land’s own receives a well-deserved honor.
Please visit Search Engine Land for the full article.
It may be possible to run a business in 2018 without doing search engine optimization, but doing so exposes you to risks and leaves money on the table.
Please visit Search Engine Land for the full article.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
WordPress is decidedly one of the biggest blogging platforms in the world today. Even though it is not a free platform, the professional manner of this platform is what makes it more popular. And that is the reason why a lot of online business entrepreneurs are using WordPress. As a consequence of that, several tools have been released in the market today by which people can enhance the prospects of their WordPress blogs, and SEOPressor is one such tool. Being a new entrant into this genre, we felt it apt to check out SEOPressor and find out if it is really worth all the talk that is going on about it.
What we found out, after testing the product for both performance and efficiency, is that this is a product that’s well worth all the investment made in it. In any case, people are always looking out for the best possible search engine optimization for their business website, and the fact of the matter is that WordPress SEO cannot get any better than what SEOPressor can provide. If used correctly, SEOPressor won’t just bring a WordPress website to the top page of search engines but it will also bring it to the top of the top page. Results can be expected to figure within the top 3 on the first page.
Here we shall take a look at why SEOPressor can achieve that. It’s a fact that this is one SEO tool that works in a very different way from other similar products. Let us tackle these differences one after the other.
SEOPressor depends on a factor known as the SEO Score for calculating the worthiness of a particular website. What it will do is it will take some parameters into account and decide whether a particular website will rank well on search engines or not. This score is a very unique aspect of SEOPressor and the best thing about it is that its results correspond exactly with what a superlative tool such as Google Analytics will show you.
SEOPressor almost dissects your WordPress website and tells you things about it—innermost details that if you pay attention to could improve the prospects of your website to an amazing degree. It will tell you, for instance, if your keyword is placed in the right position or not, and what a better position would be. It will tell you about what kind of format you need to use for your titles—H1, H2 or H3—and it will tell you how the graphics on your website are influencing the prospects of your website. SEOPressor doesn’t just tell you about your mistakes, but it will also tell you the solutions and will offer to do them for you as well. This is one software application that allows you to sit back and relax as it continuously keeps monitoring your website and tells you exactly what you need to do in order to bring up the ranking of your website.
The Newness Factor
This is one thing to consider. The product is quite new, and even WordPress is continuously changing, which makes it definitely a good thing to be new. For instance, SEOPressor is already compatible with the new WordPress 3.0, something that most other WordPress search engine optimization tools on the Internet are still trying to come to grips with.
This is what made this tool a big hit in its initial days. Even now, after several modifications, the plug-in remains just as easy as it was earlier. There’s nothing you need to install; it is just a simple download that you have to do. Despite the program itself being very complex, you don’t need to be a technical whiz to figure it out. The developers have tried to keep their program as much self-driving as possible.
The Secret Algorithm
Since its release, people have wondered about how the results of SEOPressor can match so perfectly with the results of Google Analytics. Only recently was it announced that SEOPressor uses a secret algorithm that works in the very manner that the Google search engine works to rank its websites. Using this particular algorithm, it is almost a no-brainer for SEOPressor to understand what it actually takes for a website to shoot right up the rung on the Google search pile. This is the one thing that has made SEOPressor so famous.
The Developer’s Reputation
SEOPressor has been designed and developed by Daniel Tan, who is one of the greatest search engine optimization gurus in the world today. He has developed successful programs in the past such as the Backlinks Syndication System, the Rank Mover, the Ultimate RSS Joiner and the Press Release Cash Cow. All of these have been quite commended in the online world, which is the same thing that is happening with SEOPressor currently.
The one fact is—you are going to optimize your website in some way or the other, with or without a software application. But if you are planning to do things manually, the big drawback is that you won’t get the time to pursue your main business itself. SEO is a highly time-consuming activity, and you will find yourself wasting a great deal of time in blogging, marketing with articles, submitting to directories, sending emails to other webmasters for sharing links with them and so on.
Naturally, these things are going to take a lot of your time. Now just think—if you would just delegate all this work to a tool like SEOPressor, won’t you be saving some immense amount of time? Time that you could better use in increasing your business?
Probably it is this thought that is making a lot of people invest in SEOPressor today. The following are some time-consuming things that SEOPressor can do for webmasters:-
1. It finds out the hottest keywords on the Internet and tells you how you can use them. It keeps monitoring the keywords and continuously makes suggestions. It also tells you what density you should use the keyword in and what special formatting you need to keep it. All these things could be very time-consuming if done manually.
2. The program also looks at the tags you have used and makes suggestions on how to improve prospects. It makes suggestions on which tagging formats should be used—H1, H2 or H3—and carries it out by itself.
3. If you run a blog, SEOPressor will look at your individual posts and suggest changes if anything is wrong. It also tells you the value of each of your existing posts.
So, it is not just about optimizing your on-page needs but it is also about actually suggesting changes. The program is quite faithful to you; like an obedient animal it will do your bidding and improve the chances of your website on the Internet.
Your website’s link profile is basically one of your biggest areas of concern. Given the kind of penalties levied by Google for any misconduct related to your link profile, the concern is well-justified. The truth is that link profile building is a time-consuming activity that requires judicious decisions; especially when you are pondering over the thought of buying backlinks for your own website.
However, a report also talks about how a sample of 750,000 well-shared articles over 50% had zero external links. This points to the widespread shallow SEO knowledge where website owners don’t care enough to build and earn links for their website. And sometimes the ones who are doing well don’t necessarily care about ethics.
A lot of website owners struggle with their site’s Search Engine Optimization due to several reasons. Since backlinks are a quick and efficient way of spiking your site’s traffic and ranking, many of them resort to adopting unethical ways of getting these backlinks i.e. buying them or exchanging them for other digital favors.
The question is, does it actually work? Can you really fool the Google Algorithms? Will your website be ever penalized for it? If you always had these questions in your mind, this blog post will help you explore it all and better understand if or not you can keep Google from knowing that you are buying links to enhance your site’s SEO.
A basic backdrop on backlinks
If you are new to website building or SEO, you might ask, ‘What is a backlink?’ Well, a backlink is an incoming hyperlink from one web page to another website. Having these backlinks on a website increases the credibility of the website as well as the business related to it. Backlinks from quality sites that have a high authoritative value can have an added advantage for your website. There is a whole lot of theory behind the use of the right backlink practices and before you get there, you need to know how a paid link can affect your website.
What are paid/bought links vs. earned links?
An ideal link profile is one that features earned backlinks rather than paid ones. These earned backlinks happen when other websites and blogs find your website’s content to be genuinely interesting and useful and they choose to add them as a backlink. However, some website owners have relied on the arrangement of buying and selling links in order to survive the tough SEO war.
Paid link building is when a website pays a third party domain for a followed backlink that points back to their domain. This is strictly forbidden by search engines and can result in harsh penalties. It can benefit your website for a very short period, but it is never there to stay. Hence, your website should stay away from such unethical practices because sooner or later your website will get penalized for indulging in such misconduct.
A rightfully-earned backlink contributes to making websites more resourceful and easy for the online audience, instead of poaching SEO ranks. These earned backlinks point to content that is likable, resourceful, and qualified. Only when your website offers relevant and high-quality content, other websites want to point out to that. Yes, that is a lot of work and that is why most of the website owners try taking a shorter path i.e. paid links.
Will you really be able to hide from Google that you are buying links?
Some website owners and inexperienced SEO enthusiasts function with an opinion that they are smarter than Google or that ” how would Google ever know” that they are buying links. What they seem to underestimate is the fact that the Google’s reach and ability to mine and interpret data is far outreached than our comprehension. If you think that using a dedicated IP VPN such as PureVPN can help you hide the traces, that is debatable.
When these irresponsible website owners sport these paid links on their website, they forget that they always create a pattern, no matter how hard they try to avoid creating one. Patterns such as excessively sharing links that belong to another domain/industry that has nothing to do with their own industry or targeting websites that indulge in such excessive link building activities help Google to flag the culprits.
For people who think that they can outsmart the algorithms, they may be right. However, they also underestimate the human/manual review team of Google that can one day take their website for a roll and end up penalizing it heavily for such paid link building activity. It is always either an algorithm report, a tip-off by a competitor, or a manual team member’s action which is going to take down such websites. So, there’s no escape.
Why paid links don’t work at all?
The answer is short, loud, and clear. Paid links don’t work in the long run because they are unnatural, irrelevant, and deceptive; enough to get your website penalized.
By now, we hope that we have managed to throw enough light on the topic of the super bad paid links and on the good guys that earned backlinks are. Now that you know, here are some Bonus link-building tips:
- Check out your website’s Authority with the help of Website Authority Checker. The tool will help you understand and check the authority of a website to give you an outlook on how a website can perform in Google.
- Always focus on the quality of backlinks that you accept for your website rather than the number of backlinks.
- It is important to make sure that you are not receiving backlinks from low-quality websites. They hamper your site’s chances of ranking well.
- Guest posts are probably a great way of getting backlinks in exchange for good blog content. However, don’t play around with this one because you will always end up getting caught.
- Broken links are not an issue to be ignored. They lead to a poor user experience and make it difficult for search engines to efficiently crawl and index websites. So, fix them as soon as you figure them out.
Link building is a wide topic to reckon with because it is 2018 and the website ranks make up for a good competition. Even if your website is struggling to stay ahead and make a mark, never fall into the unethical practices of paid links or other black hat SEO techniques. They are always figured out by Google and that can do a lot of harm to the reputation of your website.
With the right backlinking practices, you will be able to win over the other marketers only because you will know how to implement advanced link building techniques in the most ethical way. The progress might be slow but all your efforts will be worth the wait when your site’s search engine ranking improves.
Original source: https://searchenginewatch.com/hiding-backlinks-google-possible
Google has decided to shut down Google+ after discovering a data breach. How should we react to the news?
Not many of us were surprised to hear that Google+ will stop existing in a few months. The only surprise came in the way the news was revealed with Google announcing a data breach that led them to this decision.
Google has published a blog post last week mentioning that they discovered a bug in the API for Google+ that allowed third-party developers to access data of 500,000 users with unauthorized permission.
What’s interesting is that they didn’t disclose the breach back in March when they discovered it and they only brought it to the public after The Wall Street Journal covered it in a post.
The story became so big that Google knew that they had to respond to it.
They’ve provided more details in their recent blog post about the bug:
Underlining this, as part of our Project Strobe audit, we discovered a bug in one of the Google+ People APIs:
- Users can grant access to their Profile data, and the public Profile information of their friends, to Google+ apps, via the API.
- The bug meant that apps also had access to Profile fields that were shared with the user, but not marked as public.
- This data is limited to static, optional Google+ Profile fields including name, email address, occupation, gender and age. (See the full list on our developer site.) It does not include any other data you may have posted or connected to Google+ or any other service, like Google+ posts, messages, Google account data, phone numbers or G Suite content.
- We discovered and immediately patched this bug in March 2018. We believe it occurred after launch as a result of the API’s interaction with a subsequent Google+ code change.
- We made Google+ with privacy in mind and therefore keep this API’s log data for only two weeks. That means we cannot confirm which users were impacted by this bug. However, we ran a detailed analysis over the two weeks prior to patching the bug, and from that analysis, the Profiles of up to 500,000 Google+ accounts were potentially affected. Our analysis showed that up to 438 applications may have used this API.
- We found no evidence that any developer was aware of this bug, or abusing the API, and we found no evidence that any Profile data was misused.
They seem to use the word ‘bug’ making it clear that there is no evidence that there was a misuse of the data.
There was also an action to reassure users with the launch of more granular Google Account permissions through the individual dialog boxes.
Still, it seemed like the best time to shut down Google+, one of their least popular products the last few years.
The end of Google+
When was the last time you used Google+?
Not many of us can remember the last time we’ve had a meaningful interaction on Google+ or used it as part of our social media (or search) ROI.
Google’s attempt to launch its own social network was ambitious but the problem was that it never clicked with its audience.
The stats speak on their own and they come from Google’s latest blog post:
“The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds.”
Thus, users are only accessing Google+ by mistake or they simply find no reason to stay engaged.
On the contrary, there seemed to be a fit for enterprises using Google+ and they might even find new features to benefit from it:
“At the same time, we have many enterprise customers who are finding great value in using Google+ within their companies. Our review showed that Google+ is better suited as an enterprise product where co-workers can engage in internal discussions on a secure corporate social network. Enterprise customers can set common access rules, and use central controls, for their entire organization. We’ve decided to focus on our enterprise efforts and will be launching new features purpose-built for businesses. We will share more information in the coming days.”
Hence, the end of the consumer use may not necessarily mean the end of its enterprise users.
When will the platform shut down then for consumers then?
Google mentioned that there will be a 10-month period that you can still access the social network until it shuts down. This means that we will all say the final goodbye to Google+ at the end of August 2019.
What do all these mean?
Dr Ben Marder, Senior Lecturer in Marketing at University Edinburgh Business School was skeptical from the beginning of Google’s endeavor and the problem started from the network’s positioning:
“Google + was created with a promise that it would solve the ‘multiple audience problems’ an issue that has been shown to cause anxiety within network members as the content is consumed beyond those it is undesired. An issue that Facebook was highly criticized for. Though I commend the effort of Google, unfortunately, I believe it was these arguably good intentions that killed it before it was even born.
People will say that they want to keep their various different social circles separate, no doubt this was what was reported in market research when Google was designing their network. However, what people are reluctant to say is a key component of what makes social media so fascinating is seeing the posts maybe you shouldn’t have, the kind of posts that would spark interest and may be gossiped about. Google+ is best described, like a person you would rather not have a second date with, ‘nice but boring’. At least LinkedIn knows it is boring, but fulfills a specific niche, Google + was essentially a dull jack-of-all trades.”
You may be indifferent about Google+ as a user but you may have used it in the past as part of your marketing or SEO strategy. There used to be a time that Google+ was still relevant for professional reasons and it even brought some sort of ROI for some businesses, especially in niche industries and communities.
What does this change mean for marketers then?
Chances are that you haven’t used Google+ for at least a couple of years. However, it’s still interesting to explore how the social media landscape is evolving. Even Google’s power wasn’t enough to convince users to use its social platform.
It’s a lesson for all of us not to rely on one platform for our marketing strategy, whether it’s Facebook, Instagram, or YouTube, as you can’t predict what the future holds.
It’s always a good idea to look into the future to ensure that your strategy is adapting to the changing consumer habits.
Moreover, another data breach, whether it’s called a breach or a bug, is a matter of concern for users who lose their trust on big tech giants. This is important when creating your next marketing campaigns to ensure that your brand and your messages comply with the audience’s needs. Trust will become key on social networks and we cannot ignore it anymore, especially after a year of multiple data breach scandals.
And what does this change mean for SEO professionals?
Social media and SEO can still make great allies. Google+ used to help companies boost their SEO with social playing as a useful ranking signal. Although it has never been an official ranking signal, it still contributed to online authority. However, as Google+ started losing its audience, it didn’t affect SEO even if it was Google’s own network.
YouTube can still impact your search rankings and of course, your popularity on other social channels can still affect your position in SERPs.
Still, social media is not the most important factor to your SEO strategy and Google+ certainly won’t be missed in 2018.
If you want to check your Google+ data you can visit Google’s Takeout where you can download the data from Google’s services.
Google will also provide more details soon on how you can both download and migrate all your Google+ data.
WordPress initially started out as a ‘blog-only’ platform and now that it has extended as a full-fledged Content Management System, it remains a popular blogging platform. WordPress.com blogs have over 409 million monthly viewers who looked at 22.4 billion pages per month this past year.
This standalone fact is enough to justify the popularity of WordPress as people’s favorite blogging platform.
WordPress does provide a lot of helpful features for blogging enthusiasts who are looking to start their own blogging website. However, inexperienced bloggers do commit some mistakes in spite of all the online help available. In this blog post, we will review the most common SEO WordPress mistakes that bloggers commit out of either ignorance or sheer carelessness. Regardless of the reason, these mistakes affect the search engine ranking of their blogs and even their online reputation.
So, let’s explore seven of the most common SEO mistakes made by WordPress bloggers.
1. Not using the right SEO optimized blogging theme
If you are new to blogging, you might have missed out on the information that WordPress offers SEO optimized themes for your blogs which are highly helpful when it comes to the quest of online rankings. If you are not using an SEO optimized blogging theme, you are obviously a step behind than the others who are relying on them. There are a lot of SEO optimized blogging themes for WordPress that you could choose from such as Divi, MagPlus, Jevelin etc.
2. Missing on an SEO optimized contact form
Even if your WordPress blog is in its initial phase, it needs to provide a point of contact to its followers, even if they are less in the count than expected. A contact form serves the purpose just right. Your contact form is a conversion driver and optimizing it for the right SEO keywords will help your visitors easily find your blog, hence amplifying the traffic.
3. Not buying a domain
Are you running your free blog using WordPress with the default blog address you were allotted with? If the answer is ‘Yes’, you might not be pleased with what we are about to tell you. A blog or even a website runs well only when it runs as per the need of its target audience. A proper domain name provides an identity to your blog and prepares a path for the visitors to lay their expectations. Not buying a domain can damage the traffic expectations of your blog and kill its overall Search engine ranking.
4. Not optimizing blog images
A great blog comes to being only when its relevant content is paired with original and high-quality images. However, a lot of WordPress blog and website owners forget to tap the optimization of these images. It is very important to optimize the images you use in your WordPress blog. It helps your site load faster and even enhances your Google PageSpeed score.
To optimize your blog images, you can seek help from WordPress image optimization plugins such as Smush It, EWWW Image Optimizer, and TinyPNG. These plugins will help you compress your images without affecting their resolution and also take care of their SEO optimization.
5. Choosing the wrong keyword
Your blog’s reachability depends entirely on the Keyword chosen by you for its Search Engine Optimization. Keyword Research might be a very extensive concept but it can do wonders for your blog’s SEO if done in the right manner.
You have to work on an SEO Keyword strategy for your blog in a manner that you are using Keywords that define the subject of your content, are low in competition yet are commonly used by visitors for finding the information they are looking for. Finding Keywords that fit the bill for all these requirements can be quite a task and might overwhelm certain users. As demanding they might be, they require your focus or the attention if you are looking to rank your blog well.
6. Not focusing on loading speed
Your online blog’s loading time will highly affect the traffic on it and also the site abandonment ratio that follows if your blog takes a lot of time to load for its visitors. A loading time above 2-3 seconds can lead to a lot of visitors abandoning your blog.
If you really are serious about your blog’s loading speed, you must get a Caching plugin for your blogs such as W3 Total Cache, WP Fastest Cache or WP Super Cache. These plugins are easy to use and they make your WordPress blog speedy as well. You must also not refrain from investing in a reliable web hosting service because they tackle your blogging website’s server side issues and have their fair share towards your blog’s overall performance and speed.
7. Not focusing on content and readability
Probably one of the most important aspects of your blog is the content that you push through it. It needs to be of a top-notch quality when you are looking to commit no SEO mistakes in and around it. Make sure the following things about your blog’s your content:
- Create original content that is relevant as per the audience.
- Make sure that this content is readable and provides a ‘takeaway’ for the target audience.
- Blogging consistently will help you have a stable traffic on your blog. Use plugins like the Editorial Calendar to blog regularly.
A lot of experienced blog owners do commit technical and onsite SEO errors and then look for SEO agencies and content marketers to take care of their blog’s SEO. However, the most common mistakes can be easily avoided by creating a checklist of the must-haves.
Analyze your WordPress blog today and see if you are committing any of the mistakes mentioned above. Hopefully, you’ll be able to tackle them and remove them from your blog at the earliest. Once you have a solid SEO content strategy and a perfect plan of action for your blog’s SEO, you will definitely be able to refine and improve the overall SEO performance of your WordPress blog.
Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn how you can get started.
Please visit Search Engine Land for the full article.
New columns are available with an update to what was the final URL report.
Please visit Search Engine Land for the full article.